THE BRAND
About Yassine (The Founder)
Born in Sidi Yahya El Gharb, Morocco, I initially worked in the pastry and tourism industries while nurturing a deep passion for fashion design. The idea of launching my own clothing brand had been on my mind for some time, but it wasn’t until I moved to Imsouane, a small fishing and surf town, that I found the perfect place and moment to unleash my creativity.
I first started a concept called “Cosy House”, which began as intimate group dinners at my home, it then grew into a weekly gathering open to tourists and visitors. Following that, I launched “Cosy Souk”, a pop-up market that brings together artisans and creatives from both within and beyond Imsouane to showcase and sell their work.
More than just a marketplace, it became a vibrant community where artists and makers connect, share their passion and knowledge, and celebrate through music and dance.
Encouraged by the success of these projects, I finally decided to bring my fashion brand to life …
About Sewing Holy (The Brand)
What is Sewing Holy?
Sewing Holy is a clothing brand that blends Morocco’s rich artisanal heritage with the laid-back skate and surf culture of Imsouane.
What started with simple tote bags soon expanded into a full range of clothing, jackets, trousers, and jumpsuits.
At the heart of the collection are jackets, designed in oversized and baggy fits to complement the skater aesthetic and the free-spirited nature of surfers.
The goal is to create a brand that is authentic, stylish, and timeless, which is a true representation of Moroccan craftsmanship and creativity.
The meaning behind the name?
Sewing is the act of assembling and repairing. It is not just craft, but something meaningful, intentional, and ritualistic. “Holy” elevates the clothing from fashion to something symbolic or purposeful.
Sewing Holy In three words?
- Authentic
- Stylish
- Timeless